Akio Direct Email is a web-based solution for email marketing campaign. Its specific functions allow users to : create campaigns, analyze performance rapidly and easily.

Direct Email

Control your campaigns from conception to implementation

Aided design : the guarantee of a well thought out campaign 

Akio Direct Email was conceived to accompany you step by step, from the conception of a campaign to the analysis of the results. At any given time, it is possible to obtain information on a campaign status (ready, in progress, pending, stopped, or re-launched) and obtain an overview of the actions in progress. 

Workgroup : the guarantee of an efficient task allocation 

Several user profiles can be defined: a user can create a campaign and submit it for validation to a campaign manager who then can make modifications; decide to test the campaign on a sample of the target market or carry out a mass dispatch. 

Maximize your campaigns return rate of by creating personalized offers

Segmentation : the guarantee of a suitable message 

Akio Direct Email, a business-oriented solution, enables you to define your targets by creating segments via an ergonomic interface that does not require any technical training in database management. 

An offer for each segment : the guarantee of a relevant message 

Akio Direct email facilitates creation of dynamic and personalized campaigns by enabling text and html dispatch and the integration of links, click-thrus, URL links, or cancellation modules.  This solution, based on the fundamental rules of “permission marketing”, guarantees your brand image to the recipients. Sampling, i.e. testing on a segment sample before campaign launching, assists the decision making process and offers relevance tuning.   

Optimize your Return on Investment

Campaign feedback : the  guarantee of a loyal consumer  

An internet user’s behavior is measured on a real time basis and presented in summary format for global analysis of the launched campaign. Akio Direct Email measures the tracking rate and automatically manages cancelled subscriptions, soft bounces, and hard bounces. This follow-up information is stored in a dedicated database and is subsequently used to update customers’ profiles. Based on campaign historical data, the reporting function provides responses rate comparison and return on investment rate calculation.  

A web-based solution : the guarantee for instant deployment 

The solution implementation lasts for approximately one (1) month. Akio’s web based architecture does not require any specific software installation on users’ workstations.